Privacy Policy

Badger Tire & Wheel Inc.
Website: https://www.badgercomponents.com/
Last Updated: October 26, 2026

1. Introduction

Badger Tire & Wheel Inc. ("Badger Tire & Wheel," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of our customers, business partners, suppliers, and website visitors.

This Privacy Policy explains how we collect, use, share, retain, and protect personal information when you visit https://www.badgercomponents.com/, create an account, request a quotation, purchase products, subscribe to communications, or otherwise interact with our business.

We use personal information to operate our website, provide products and services, manage business relationships, improve customer experiences, maintain security, and conduct marketing and advertising activities.

Where required by applicable law, we obtain consent before using certain tracking technologies and provide mechanisms for exercising privacy rights.

2. Information We Collect

We may collect the following categories of information.

A. Personal and Business Contact Information

When you register for an account, request information, place an order, or communicate with us, we may collect:

Full name
Company or organization name
Email address
Telephone number
Billing and shipping addresses
Job title or business role
Customer account information
Communications and correspondence
Quotation requests and purchasing preferences

B. Order and Transaction Information

We may collect information relating to commercial transactions, including:

Products purchased
Purchase orders
Order history
Payment and billing information
Shipping and fulfillment details
Returns, warranties, and customer service requests

Payment card information is processed through authorized payment service providers. We do not intentionally store complete payment card numbers on our website servers.

C. Website Usage and Technical Information

When you visit our website, we and our technology providers may automatically collect:

IP address
Browser type and version
Device type and operating system
Pages visited and time spent on pages
Referring websites and traffic sources
Website searches and interactions
Products viewed
Shopping cart and checkout activity
Purchase and conversion events
Cookie and advertising identifiers
Approximate geographic location derived from IP addresses

This information may be collected through cookies, tracking pixels, analytics tags, scripts, and similar technologies.

3. How We Use Your Information

We may use collected information for the following purposes:

A. Order Processing and Business Operations

To process orders, prepare quotations, manage customer accounts, fulfill purchases, coordinate shipping, and provide product support.

B. Customer Service

To respond to inquiries, resolve issues, process returns, and provide assistance regarding our products and services.

C. Website Improvement

To analyze website traffic, understand customer interactions, improve website functionality, and enhance our product offerings.

D. Marketing and Advertising

To communicate relevant product information, evaluate advertising effectiveness, measure conversions, and conduct permitted marketing and remarketing activities.

E. Security and Fraud Prevention

To identify suspicious activity, prevent fraudulent transactions, maintain website security, and protect our customers and business.

F. Legal Compliance

To comply with applicable laws, maintain required business records, enforce agreements, and resolve disputes.

4. Google Analytics, Google Ads, and DoubleClick Tracking

Our website may use Google analytics and advertising technologies to understand website activity, measure advertising effectiveness, and improve marketing performance.

These technologies may include Google Analytics, Google Ads, Google Tag Manager, and DoubleClick Floodlight.

A. Google Analytics

Google Analytics is a website analytics service provided by Google.

Google Analytics may collect information about:

Website visits and page views
Traffic sources and referral websites
Browser and device characteristics
Visitor interactions and navigation
Product views and shopping activity
Purchase and conversion events

We use this information to evaluate website performance, understand visitor behavior, and improve our website and services.

B. Google Ads Conversion Tracking

Google Ads conversion tracking may record actions visitors take after interacting with our advertisements.

These actions may include submitting inquiries, requesting quotations, viewing products, adding items to shopping carts, and completing purchases.

This information helps us evaluate advertising campaigns and improve marketing effectiveness.

C. Google Ads Remarketing

We may use Google advertising technologies to display relevant advertisements to individuals who previously visited our website.

Google and participating advertising partners may use cookies and similar identifiers to deliver advertisements across Google services and other participating websites and applications.

D. DoubleClick Floodlight

DoubleClick Floodlight is an advertising conversion measurement technology associated with Google's advertising platform.

If deployed on our website, Floodlight tags may collect or receive information relating to website interactions, advertising identifiers, conversion events, and purchases.

This information may be used for conversion measurement, advertising attribution, audience creation, and campaign performance analysis.

E. Google Tag Manager

Google Tag Manager may be used to manage and deploy website analytics, advertising, and tracking technologies.

Google Tag Manager itself primarily manages tags. Individual technologies deployed through it may collect information as described in this Privacy Policy.

F. Google Privacy Controls

Visitors may manage certain Google advertising preferences at:

https://myadcenter.google.com/

Google's Privacy Policy is available at:

https://policies.google.com/privacy

5. Meta Pixel, Facebook, and Instagram Advertising

Our website may use Meta Pixel and related advertising measurement technologies provided by Meta Platforms, Inc.

These technologies help us understand website interactions, measure advertising performance, and deliver relevant advertisements through Facebook, Instagram, and other Meta services.

Depending on our website configuration, Meta may receive information including:

Website pages and products viewed
Shopping cart and checkout activity
Purchase and conversion events
Advertising interactions
IP addresses
Browser and device information
Cookie and advertising identifiers

Where enabled, Meta's Conversions API or advanced matching technologies may also transmit certain customer information for advertising measurement and matching purposes.

Meta may combine information received through our website with other information available to Meta in accordance with its own privacy practices.

Visitors can review Meta's Privacy Policy at:

https://www.facebook.com/privacy/policy/

Advertising preferences may also be managed through Facebook and Instagram account settings.

6. Cookies, Pixels, and Similar Tracking Technologies

Our website uses or may use cookies, tracking pixels, scripts, and similar technologies.

Cookies are small files placed on your device that allow websites and service providers to recognize browsers, remember preferences, and support website functionality.

We may use the following categories of cookies:

A. Essential Cookies

Necessary to operate our website, maintain shopping carts, process transactions, support account access, and provide security and fraud prevention.

B. Analytics Cookies

Help us understand website traffic, visitor interactions, technical performance, and customer behavior.

C. Advertising and Marketing Cookies

Support advertising conversion tracking, remarketing, audience measurement, and personalized advertising.

D. Functional Cookies

Remember website preferences and improve the browsing experience.

E. Managing Cookies

You may manage or block cookies through your browser settings.

Where a cookie consent or preference management tool is available on our website, visitors may use it to manage applicable tracking preferences.

Where required by applicable law, we will obtain consent before activating nonessential tracking technologies.

Disabling certain cookies may affect website functionality.

7. Disclosure of Personal Information to Third Parties

We do not sell customer contact lists to data brokers.

However, we may disclose personal information to trusted third parties when reasonably necessary to operate our business, provide services, conduct marketing, or comply with legal obligations.

These third parties may include:

A. Payment Processors

To securely process customer payments and prevent payment fraud.

B. Shipping and Fulfillment Providers

To fulfill orders, coordinate transportation, and deliver products.

C. E-Commerce and Technology Providers

Including BigCommerce and other companies that provide website hosting, business systems, security, and technology services.

D. Advertising and Analytics Providers

Including Google and Meta, for website analytics, advertising measurement, conversion tracking, remarketing, and related marketing activities.

E. Business Partners and Suppliers

Manufacturers, distributors, logistics providers, and other commercial partners involved in fulfilling orders or supporting business relationships.

F. Legal Authorities

When disclosure is required by applicable law, legal process, or valid governmental request.

G. Business Transfers

In connection with a merger, acquisition, restructuring, or sale of company assets.

Certain disclosures involving advertising cookies, pixels, and third-party advertising platforms may be considered a "sale," "sharing," or processing for targeted advertising under applicable privacy laws, even when no monetary payment is exchanged.

8. Your Consumer Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information.

Right to Access

Request information about personal information we collect, maintain, and process about you.

Right to Correction

Request correction of inaccurate personal information.

Right to Deletion

Request deletion of eligible personal information, subject to applicable legal exceptions.

Right to Data Portability

Request a copy of certain personal information in a portable format where required by law.

Right to Opt Out

Request that we stop certain sales or sharing of personal information or processing for targeted advertising, as defined by applicable law.

Right to Appeal

Where applicable law provides this right, appeal a decision regarding a privacy request.

Right to Non-Discrimination

We will not unlawfully discriminate against consumers for exercising applicable privacy rights.

Submitting Privacy Requests

You may submit privacy-related requests through the contact information provided in Section 15.

Please provide sufficient information to identify your request and allow us to respond.

We may take reasonable steps to verify your identity before fulfilling certain requests.

We will respond within the timeframes required by applicable law.

9. Opting Out of Targeted Advertising and Data Sharing

Depending on applicable law, you may have the right to opt out of certain disclosures of personal information for targeted advertising or cross-context behavioral advertising.

You may submit an applicable opt-out request through our published business contact information.

Where required, we will provide an additional website-based privacy choice mechanism, such as a "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link.

Visitors may also manage certain advertising preferences through Google, Facebook, Instagram, and their browser settings.

Opting out of targeted advertising may not prevent all advertisements from appearing. You may continue to receive advertisements that are not based on restricted processing activities.

10. Global Privacy Control

Global Privacy Control (GPC) is a browser-based privacy preference signal that communicates a user's request to opt out of certain personal information sales or sharing.

Where required by applicable law, we will recognize and process applicable GPC signals as requests to opt out of covered processing activities.

The availability and effect of these signals may depend on applicable law and the technical configuration of our website.

11. Data Retention

We retain personal information for as long as reasonably necessary to support legitimate business purposes, including:

Customer account management
Order processing and fulfillment
Quotation and purchasing records
Customer service and warranty administration
Accounting and financial recordkeeping
Fraud prevention and security
Legal compliance and dispute resolution

Retention periods vary depending on the type of information and applicable requirements.

When information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or securely dispose of it.

12. Information Security

We implement reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.

These safeguards may include secure payment processing, access controls, system monitoring, and appropriate security practices.

Sensitive information transmitted through our website is protected using applicable encryption technologies, including HTTPS/TLS where supported.

However, no internet transmission or electronic storage system can be guaranteed completely secure.

13. Children's Privacy

Our website is intended for business customers and general audiences seeking information about our products and services.

It is not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we become aware that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.

14. Third-Party Websites and Changes to This Policy

Our website may contain links to third-party websites, including manufacturers, suppliers, and business partners.

These websites operate under their own privacy policies. We are not responsible for their content or privacy practices.

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, advertising practices, or applicable legal requirements.

Updates will be published on this page with a revised "Last Updated" date.

Where required by law, we will provide additional notice or obtain consent for material changes.

15. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

Badger Tire & Wheel Inc.

N174W21030 Alcan Drive
Jackson, WI 53037
United States

Website: https://www.badgercomponents.com/

Privacy requests may be submitted through the contact information published on our website or privacy@badgercomponents.com.

Last Updated: October 26, 2026